Top 5 Fashion Games on iOS in the US: Q2 2024 Performance

During the second quarter of 2024, the top 5 fashion games on iOS in the United States showcased varied performance trends in terms of downloads, revenue, and weekly active users. Here's a closer look at how each app fared:

Project Makeover from Magic Tavern, Inc. saw a generally stable revenue, peaking at approximately $1M in the first week of April and experiencing a slight dip to around $885K by late May. Downloads fluctuated with a high of 67K in mid-April and a low of 32K in late May. Weekly active users (WAUs) also varied, starting at 520K in early April, peaking at 573K by early June, and ending around 466K in late June.

Makeup ASMR: Makeover Story by Makeup Games for FUN reported modest revenue, with a peak of roughly $2.6K at the end of April. Downloads showed an upward trend towards the end of the quarter, starting at 70K in early April and stabilizing around 51K in late June. The app's WAUs increased steadily, beginning at 1.5M and reaching 1.86M by the end of June.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. did not generate any revenue during the quarter. However, downloads were consistently strong, ranging from 29K to over 41K. WAUs remained stable, starting at 553K in early April and ending at around 527K by late June.

Acrylic Nails! by Crazy Labs did not report any revenue either. Nonetheless, the app experienced a significant rise in downloads, starting at 28K and peaking at 67K by the end of June. WAUs also saw a positive trend, beginning at 27K and reaching nearly 48K by the end of the quarter.

Doll Avatar Maker: Design from Hugesoft Technology Co., Ltd. also reported no revenue. Downloads varied, with a high of 49K in early April and a low of 21K towards the end of June. WAUs showed growth, starting at 43K and increasing to about 123K by the end of the quarter.

These performance metrics are sourced from Sensor Tower, where more detailed insights can be found. The trends indicate a dynamic quarter for fashion games on iOS in the US, with notable variations in user engagement and downloads across different titles.